I have tried many dish cleansers and nothing comes close to the Method brand. I buy it for many reasons; it's effective, it smells good, and it's environmentally friendly. I have purchased this in the Clementine scent. This product does exactly what it's supposed to, it makes dish washing a breeze because it easily removes food and grease from dishes. It also has very convenient packaging. Unlike other dish soaps, this comes with a pump. It also has a really cute container so it looks nice in the kitchen. You can also purchase refills which saves money. I will continue to repurchase.