I grew up with Tide, and I still love Tide to this day.. smells incredible and it gets tough stains and dirt out, easily.

Great detergent that really cleans my clothes. Smells great and doesn't fade any of my colors.

Tide has always been a family favorite, even when I was growing up and now I've been using it for mine. The coldwater is great since cold water is all we use on our clothes to avoid shrinking, etc

I use cold water about 85% of the time. This product works awesome!! Gets the job done!!

I used to live in a place that required me to use a propane tank. This stuff helped my tank not run out so quickly.

I wash with cold water 95% of the time, so it was great to try this product. However, I didn't see a big difference from using regular soap to the cold.

I LOVE LOVE LOVE Tide Coldwater! First of all, my electric bill is noticeably lower using cold water only when washing clothes. Second, the smell is great. Third, my clothes feel cleaner. I absolutely recommend Tide Coldwater.

As I had heard before, it really stops clothes from fading. I use this on my jeans and it works great. I love Tide products and the smell. It cleans really well.

Who doesn't love Tide. Work;s excellent and cleans my clothes great...the only negative is the price

Works really good ! It Also smells great, highly recommended

I received a recommendation for this product because of my large family and plus the product is jus as effective in cold water as in warm water. I absolutely believe this product is the best laundry detergent on the market!!! It does what it says, and I will not use anything other detergent

Perfect detergent for my colors, use with all my washes and my clothes come out clean and fresh and no fading.

Love the Coldwater Tide! Less Fading

Love this! Works great cause I mostly use cold water.

The only clothes detergent that I have used for many years is Tide.I have also used cold water Tide and am satisfied with the results. Our clothes look as good as new and I am also saving money by using cold water instead of warm water in the washer.I" wont" buy any other detergent , only Tide.