This is a cult-favorite. I tried it in medium which may have been too dark for my nc-30 skintone, I should have gone with light or another shade. To be honest I think this works better in conjunction with the whole contour/highlighting trend nowadays. I don't know if this is going to work for those with really dark circles, but then again to each his own. Just be sure to set it with a loose setting powder.

Ive been using this product for some time, and am a repeat buyer. Although this isn't a highly pigmented formula that banished dark circles, it does a fine job at brightening them up and a but of coverage while moisturizing. I think it works best when you apply, let it sink into skin for a moment, then blend. Not for very dark, stubborn circles.

This may sound weird, but I'm under 20 and use this product when I have really bad dark circles, and it covers super well. It was hard to get the concealer out of the tube though.

This really helps the dark circles under my eyes. It's not too light or too pigmented.

great product. You should try it/

This is a very good undereye concealer, I was skeptical at first- but now I use it everyday good coverage, not cakey or heavy.

I use to use the Maybelline Instate Age Rewind Eraser all the time, I haven't purchased it recently because I just sort of forgot about it, but I definitely need to repurchase.

Good concealer. Hides my dark circles really well ( they are HUGE!)

Love how this concealer applies. It gives that dramatic under eye highlighter look. The only thing is its drying and may not be the best for dry skin. I use a moisturizer as a base to help with the dryness. Overall, if you're into contouring and highlighting then this concealer is for you.

this stuff is amazing! so thin and easy to blend, i just blend out with my fingers after using the sponge to put the product on, in the shade fair then put a normal concealer closer to my skin tone on top and ive been using this combo for a while, and my dark circles get hidden perfectly! love it

This is, quite honestly, the single best concealer I have ever used. For the first time ever, I have a concealer that does not cake or dry up around my eyes, and that provides a very light, natural, glowy look in my under-eye area. The little sponge applicator is soft and excellent, and the quality far exceeds the price. I am beyond thrilled with this amazing little product!

Makeup Bag Staple I absolutely love this concealer and the size of the brush! It has great coverage and I always buy this concealer even when I have tried others in the past. I compare it to the Tarte Shape Tape, because it is a total dupe for it. I would recommend this if you are looking for great coverage.

Perfect for those dark circles ! And it's a drugstore product , very cheap and worth the money. Definitely recommend for light skin people.

One word ....LOV!!! I'm in love with this product because it's easy to apply and reapply if needed.

Excellent product for dark circles and for camouflaging fine lines as well! I can tell a noticeable difference after using it! It's also great for evening out the skin tone in that area as well. :) It took me a bit to get used to the brush, but now after 2 clicks, I just dab on the areas I need it on (v-shape underneath and above the eye and beside bridge of nose). Then, I use my fingers to blend lightly. It takes about 10-15 clicks to prime it before using it the first time. Lasts all day!