I am not a fan of articifical sweeteners. Tried them years ago and was very dissatisfied with the taste. I recently tried Spenda and was very surprised that it was very good. Didn't taste exactly like good old sugar, but it was close. I worry a little bit about the rumors of toxicity of articifical sweeteners such as this but I tried one of the all natural sweeteners and the taste was terrible. All in all, I highly recommend this product if you use artificial sweetener.