I love lip colors in general, but I haven't tried any of the latest products on the market. I have normally have a slight problem with feathering at the edge of my lip line. The Super Stay Maybelline lip color helped to prevent this! I would normally just remove my regular lip color and reapply as needed. With this product I no longer have to do this. I apply the long-lasting base coat in the morning, let dry then apply the moisturizing top coat balm. I only had to refresh the top coat balm after eating to keep my lip color looking great all day. The Maybelline Super Stay 24 will last all day and way into the evening before I noticed a fading in the color. I normally have dry chapped lips so some lip color tends to make that matter worse, however this did not. Over all I am pleased with this product and will be purchasing more in the near future. PROS: color lasts, was not drying, easy to use and I loved the fact my coffee cup did not have a colorful lip color ring around the edge! CONS: I didn't really see any. How ever if the name is to imply it last for 24 hours. I really didn't see that. Around 12-14 hours. (But really who needs lip color while they sleep). Here's why you will love it No crumbling, caking, no fading, no feathering and no transferring 2-step lip color in one pack Micro-Flex formula glides on and looks gorgeous all day. 30 vibrant, runway-inspired colors, divide into four shade families: Reds, Plums, Pinks and Naturals Lasts throughout your non-stop 24 hour day. All-day color in just two steps: Long lasting base coat and Moisturizing top coat balm. Found in most drug and big box stores like (Target and Wal-mart) with a suggested retail value of $9.99 "For best results you will need to apply the liquid color to your clean, bare lips. Allow a full two minutes to dry, then apply ultra-conditioning lip balm to seal in softness. Reapply lipbalm as needed. Remove with an oil-based makeup remover."