Great taste nice smell.

Great taste, last long time. doesn't burn my tongue

Great toothpaste! Nice taste and smell! No gritty feeling and does not coat your mouth in that weird way that most whitening toothpastes do. Really whitens, though it seems to take about 2 weeks to notice any difference!

Pretty good cleans well but found that the first few layers of skin in my mouth peeled off after use. Weird

Horrible, this toothpaste left an awful taste in my mouth!!`

This tastes pretty good, and I like the flip-top cap, which is better than the screw on cap that we always use. Found it at Costco.