Great taste nice smell.
Great taste, last long time. doesn't burn my tongue
Great toothpaste! Nice taste and smell! No gritty feeling and does not coat your mouth in that weird way that most whitening toothpastes do. Really whitens, though it seems to take about 2 weeks to notice any difference!
Pretty good cleans well but found that the first few layers of skin in my mouth peeled off after use. Weird