I love this lipstick to death! I bought the shade, Lovechild, and it is so wonderful and cute! It last all day and is also very moisturizing for my lips. Urban Decay has so much different shades to choose from that you are bound to find a shade that is perfect for you anytime of the day. As if the lipstick its self wasn't amazing enough, they container is super awesome! Another great plus to this brand is that it is vegan and not tested on animals. I would recommend this lipstick to anyone!