yeah, they aren't kidding--it really does last all day and look fantastic! I like to wear this in the summertime when I'm busy running errands or hanging out in the heat.

I have been using the foundation and powder for about six months and I LOVE IT! It gives me great coverage and does not settle in my "wrinkles". I turned 40 this year and this is by far the best makeup I have used.

I was lucky enough to get to review this product before it hit the market...Honestly I was worried it wouldn't be out yet before I ran out! I LOVE THIS FOUNDATION!! I have Stilla one step, covergirl, almay and clairons...this product puts even the $45 dollar stilla to shame. I absolutely love the great coverage, the all day wear, it sets beautifully, I have had no issue with caking or cracking. Added bonus...the price! Right at about 10 dollars! You cannot really beat that price for this kind of great all day wear. I like to dust a lil finishing powder on after this and call it good! I have some pretty bad scars on my face, this covers them well enough you would not know they are there unless you knew me well enough to see me without make up on...with this you would never guess!

i have used this product for about a year now and enjoy it as dahlia08 said above it does start to firm up a little but i use a makeup brush so i get it on relatively fast plus if you put it on your hand it keeps it warm and liquid and easy to work with

love love love this makeup!!! ive used revlon colorstay for years and it never stayed on as long as this makeup does. the only complaint i have is that you have to hurry and blend it in cause it dries really fast. it has great coverage. its defiantly a must try! i love this product and will never go back to anything else.