Love it!! Way less expensive than Similac and Enfamil, and it doesn't bother my 3mon's belly. He had a hard time on Enfamil, switched over and he's back to his happy self.

We had to try several different formulas for my son and he ended up needing the Soy formula. I tried the Parent's Choice because you could get a bigger can and it saved a lot of money. It is exactly the same as the name brands as far as nutrients and vitamins.They are able to cost less because they don't have a huge marketing budget. The customer support is excellent if you have a concern or question.

Used parents choice formula after I quit brestfeeding and we no longer had a stock pile of formula that was given to us. It worked great and had all the nutrients without the price of other brands.

Used this when I couldn't afford Enfamil. Same health benefits but the powder isn't as fine of a texture. Occasionally clumped up in bottle. Mixing with warm water seemed to help this.

I purchased this formula at my local kmart. The price is cheap saved me alot of money . Baby like it.

This is the formula I use with my daughter and really like it

I used this formula when my 4 year old was a baby. Not only is this cost efficient, but my son's reflux improved when we switched to this from Similac advance.

Same as the name brand but $4-$5 cheaper. Love it!

I like the price and it seems to have the same vitamins and nutrients as the more expensive brands.

This has been a good formula for us the baby does great with it and it's cheap yet just as healthy as the name brand

I tried parents choice for my son but He refused to take it. Something about it he didn't like it.

ok my babys seem to spit up a lot when i use this product.

I use this in the Gentle for my daughter. Just as good as the more expensive brands but cost much less! =)

We used this brand of formula with our youngest baby. I was apprehensive at first because it's a store brand and our older son had a hard time with all the other formulas but we were trying to save money while hubby was laid off. I was so glad we tried it, he had no problems with it at all! I researched the brand that makes it and found out they make every store brand (at least all the ones I could think of searching!). We could buy any store's brand of formula and not have to worry about switching formulas on him!

Wonderful store brand. The price is amazing.