I keep a stock of these things and love to try the new flavors! They're perfect hot or you can add ice and cream to make a cold coffee beverage. I seriously use these nearly every day. It's my splurge :) The only one that I'm not crazy about is the Caramel. I love the Mocha.

These are great. My husband uses these at work to fill in when they run out of coffee. I use it when we go on long rides.

Great for on the go I like to take these to work with me for a quick cup of delicious coffee

Perfect for camping Great for travel, especially camping or soccer games when a coffee maker may not be readily available!

I am a huge fan of anything starbucks these are great in a pinch i prefer the flavored ones over the coffee alone, just recently tried the white chocolate mocha and it is wonderful closest thing to the cafe drink.

Great brewed coffee alternative. Like it hot, iced, or blended!

Tastes almost as good as a fresh cup of Starbucks coffee. I would buy these if they were reasonably priced.

The only instant brand I will drink. I prefer regular coffee but these are good in emergency/travel situations. Also good to add to iced coffee drinks for that extra flavor.

This instant blend of finely ground coffee and instant granules is great for travel. No more terrible hotel room coffee...just carry it in your "go bag" and use hot water! Great product from Starbucks!

I loved this, I bought it on clearance, just awesome tasting, but the regular price is just too much for me.

If these were not so expensive, I would have them stocked in my desk drawer at work. I have the caramel flavor at home for those days when I don't have any cold brewed coffee left in the fridge. I have not found any other instant coffees that compare.

I buy these for my boyfriend who loves to take them when he goes to school or work and doesn't have time to make coffee.

I clicked on this product because ironically, I have a cup of Vanilla Via sitting next to me right now! :)
Although I don't like nor drink regular instant coffee (it tastes like beef bouillon to me) I tried the VIA brand when Starbucks were handing them out as samples in their coffee shops about a year or two ago. I found they tasted better than our 'office' coffee so I kept a stash in my desk drawer. Now, I keep the flavored Via on hand at home not for drinking hot - but for iced coffee.
I fill my mug with crushed ice, brew one Keurig k-cup of bold coffee, add Via Vanilla and 1 Splenda packet or a dash of Torani's Vanilla flavoring along with about 1/4 c milk or half and half.
*NOTE* - The vanilla does have 13 grams of sugar.

It was good, but expensive.

I am not too impress with these flavored instant coffee. I was actually disappointed, not what I expected, I thought it would taste like the coffee brewed at Starbucks. The one I tried was the mocha flavor, too sweet for me, barely no taste of coffee. :(