Wow, I will never use another conditioner. Don't bother with the shampoo or "conditioning rinse," but do invest in the oil treatment. The oil treatment and this masque are a serious treat for your hair. This conditioner is just amazing. When I wash my hair I use a really gentle shampoo and I only wash my hair about twice a week. I use a small amount of this and one pump of the oil treatment. (and remember to NEVER rinse your hair with hot water. I rinse with cool/cold water. It seals your hair shaft up for a nice soft feel) I've never loved my hair more. My favorite thing about this conditioner is that a little goes such a long way. Also, its all natural and sulfate free, which is great for color treated hair. I will buy this again and again and I may even stock up just in case they discontinue it! Five stars for conditioner worthy of a goddess. Just perfect.