This is the first time I've used a L'Oreal hair dye, I typically use Garnier.. L'Oreal's dye wasn't as easy to massage through my hair as other dyes. After I put the dye on, I waited for 30 minutes to wash it out. Their method of rinsing is to apply a little warm water, lather the hair, and then run water through your hair until the water runs dry. I've never had to do this before, but it was quite interesting.. Overall, the dye did not turn out as I had expected, my hair currently looks a little pink. So maybe if you used a color other than the Light Reddish Blonde then you will get a better unpink color.