E.l.f eye shadow primer is the first and only eyelid primer I've ever used. It goes on so easily, especially if applied with the brush and then smoothed into the skin with the tip of my finger. This primer really makes the eye shadow last longer and makes it brighter. I am one of those people who tend to rub my eyes forgetting that I have makeup on but with this primer very little eye shadow comes off after I rub them. I love it.

I am very oily within hours of washing my face. I bought this at Target for $1 after reading the reviews. It works! My eye shadow stays in place all day & doesn't disappear. I do make sure to let it dry for a minute or so after applying the primer, then apply the shadow. I love it!

This is the best eyeshadow primer ever! It goes on smooth and blends wonderfully. It's only $3 and it makes my eyeshadow last all day.!

Love E.L.F. products period but this eye primer is a heaven sent for someone like me who always has problem with long day wear of eye makeup. Its a must have and price of course is amazing

Love it! I really like this primer. I didn't think it would work because it's only a dollar but it actually does!

This product is very good. I would were this product everyday. I would recommend this product o everybody!

I love e.l.f. cosmetics. While not everything they have is amazing, most of it actually is which is surprising with the low prices! This primer, for only $1, is great. It's easy to apply and does a nice job.

Love this primer, I dont have greasy skin so this does not crease on my eyelids and it makes everything stick nicer!

I actually just bought this and for a $1 it def does the job!

I also purchased this product at Target and love it. I was skeptical at first because it was only $1, but I love the way it makes my eye shadows pop and stay on longer. I would recommend this product to anyone looking to make their shadows last all day.

THIS WORKS GREAT! i use it everyday and no creasing! and only one dollar!

Love This is a great shadow primer and it's super inexpensive

i love this product. i also use urban decay's primer potion and ELF's primer performs just the same at a considerably lower price. great product.

I purchased this product at Target, which now carries the e.l.f. line. It was $1 in stores. The purpose of this product is to act as a base for eyeshadows and increase the time of wearability and decrease the, well, creasing. This product also makes shadows more vibrant and true to form. I have previously tried Urban Decay Primer Potion and the Too Faced Shadow Insurance. They are far too expensive to repurchase on my college budget. I was excited when I came across this product! I purchased it right away and ran over to my local Ulta and swatched them against the previously mentioned products. The effect is the same as UDPP and TFSS. And at a fraction of the cost. I would highly suggest it for those on a budget and those who are looking for a good primer for their eyeshadows.

This product is a must for every girl! It is essential for every makeup bag! Prevents creasing and provides long lasting wear for your eyeshadow. For only $1 you will not be disappointed.