Excellent taste, smooth quick and simple, I try Starbucks Ready Brew instant coffee packs and they were just simply delicious. And I have been buying Starbucks instant coffee packs for the last two-month now. They are rich in flavor. They taste like the coffee has been fresh brewed. There is no aftertaste. It is not bitter. It makes a delicious cup of coffee every time because it is premeasured. I have one little concern about this product and that it is a bit pricey but other than that it is delicious.

A must! As fare as instant coffee goes, these are the best! Rich flavor and easy to mix!

Starbucks VIA Ready Brew Coffee Starbucks VIA Ready Brew Coffee Is a new, innovative, and fun way to drink coffee. This is a premium and quality product, and tastes great too

Absolutely Amazing It has a taste that is sweet and smooth! Even if you add sugar or cream you can still taste the flavor of coffee!

This coffee is amazing! Great for traveling or just a single cup!

I love this stuff! I does taste just like it was brewed! The only problem is, it's a little pricey. If you're already paying Starbuck's prices, it's no worse than anything else. The iced Vias are great too.

Perfect for my busy mornings when I NEED coffee, but don't have the time (or patience) for traditionally brewed coffee.

I really love Starbuck's coffee and recently have tried these products. I think they are great for individual preferences and variety. With these products, you can choose to make whatever kind you want and others can do the same. The price is right; cheaper then buying a whole bag of one flavor of the Starbucks coffee. I think this is a great addition to the Starbucks family.

Yes! Finally Starbucks came up with good, dark, instant coffee. I am a fan of the darker roasts - bold, bitter, earthy - and this coffee meets my needs. It's less expensive than buying a cup everyday, and on those mornings when I only want one or two cups of coffee, I don't worry about setting up the coffee maker, grinding beans, measuring, waiting.... This is hot water and go. The other instant coffees on the market are all really light or medium roasts, and they just aren't bold enough. Thank you, Starbucks!!

If you like Starbucks coffee than Via is great! Starbucks coffee tends to taste "too strong" for some coffee drinkers and Via will taste similar. However, if you like strong coffee than this is the best instant version out there!

very good for an instant brew. Easy to take with me to work to make a cup of coffee.

I like the iced coffee...great for quick mornings out the door!

Starbucks is my favorite coffee--and now an instant version that I can carry in my pocket or my purse. For my birthday this year, I included a via packet in the favors...the restaurant couldn't make coffee so I asked them to boil water and had my guests open the favors and pull out the via packets. We all enjoyed coffee with the cake!

I like to have these on hand for company as we are not coffee drinkers!

A cup of coffee that you can prepare by just adding water. Can be hot or cold - you decide. The best instant coffee I have ever had - it's full-bodied and flavorful, just like the regular Starbucks® coffee. Right now available in Med. and Bold. Plus now through October 5, 2009 you can go in and have a free taste - plus they will give you a coupon of a $1.00 off the instant and give you a free tall coffee. Making the 3 pack - $1.95 and the $12 pack $8.95. (under .75 per cup). I drink instant coffee often and this really is the best I have ever tasted.