This peanut butter is AMAZING. I gave it a try after seeing it several times in the store. I delayed because I have had "flavored" peanut butters in the past and they were not even worth opening the jar. This offering from Peanut Butter & Co is certainly worth opening the jar for. For an adult "gourmet" sandwich, try the White Chocolate Wonderful with red raspberry preserves. There is also a a cinnamon raisin flavor that is outstanding with apples or bananas. The price is higher than JIF or Skippy, but this peanut butter isn't meant for spreading on celery sticks. I use the cinnamon raisin for outrageous cookies. They also offer varieties with honey, spicy (the BEST for Thai food), dark chocolate (amazing cookies & bars), maple (pancakes never had it so good), as well as plain and chunky peanut butter (for purists). An actual store/restaurant is in NYC if you happen to live in that area. Their website also offers jams/jellies, baking mixes, gear like bags and shirts, and the quintessential peanut butter partner - marshmallow fluff. If you have never had a fluffer-nutter, you are missing out on one of life's guiltiest pleasures. And what's more, these peanut butters generally have less fat and calories and none of the unnatural additives found in many other brands. Give this brand a try. Your midnight snacking routine will thank you! http://ilovepeanutbutter.com/index.php