Aveeno Skin Relief Moisturizing Lotion costs about $8 for a 12 fl. oz. bottle. This lotion is fragrance free so people with sensitive skin should have no problems; moreover, it does a good job relieving extra dry skin and itch. However, it does not moisturize for 24 hours like it claims. I do not think this lotion is worth the price. The key ingredients are oat oil, shea butter and colloidal oatmeal. St. Ives Oatmeal and Shea Lotion has similar ingredients and cost $2-3 less and you get more than 12 fl. oz. Moreover, you get the same results! The down side is that St. Ives is not fragrance free.