During the winter months my skin and lips rebel against me! I have dry parched lips that even the best, most expensive lip balms will not last. So I figured I would take a chance and purchase the balm from ELF. I was SO shocked!! All day!! I couldn't believe it!! I have purchased more just to make sure I have them with them! I put it on in the morning and they last through till even after supper. I dont reapply, or feel the need to reapply until the next morning!