This is the BEST gel eyeliner out there! I've tried Coastal Scents, L'Oreal and Paula's Choice eyeliners, and Bobbi Brown's is truly the BEST quality! It goes on easily and lasts all day without ANY smudges:) The gel itself doesn't dry up like all the others do...I spent more money trying to find a cheaper eyeliner and spent twice the amount of what 1 Bobbi Brown eyeliner would have cost! Gee whiz...