these look good from the box but I am put off by everyone saying they are too sweet!

Wasn't a fan poptarts are to dry in my opinion.

Not bad. I'm not a huge pop tart fan. My kids of course, LOVE pop tarts! :)

My 3-yr-old who is super picky was persuaded to try these. He said "it tastes like a muffin!" and ate the whole thing.

I like blue berry muffins so I got a box of the BBM pop tarts. They were very over powering. A bit sweet for my family but not a bad flavor.

Good flavor but really sweet. I noticed my local store is already discontinuing this flavor. What a disappointment because it sounded so good!

Way too sweet. Not even my 4yr old liked these.

My kids can not wait to try this new flavor of poptarts. Of course I wish poptarts were healthier, they should add whole grains and remove some of the sugar. I always end up buying them because my picky eater Son that needs to gain wait loves pop tarts and blueberry is his favorite.

I am not a fan of blueberry, but my son was in heaven. He said they were yummy. Way to go Pop Tarts, another winner.

Love pop tarts. They literally have no nutritional value, but such a great treat for the kids. Our favorite is strawberry and blueberry. Not a huge fan of the fudge or chocolate.

my daughter like it a lot

me and the kids just love them grab a pack and out the door.

this is my favorite flavor it so good i eat this for a snack

I like these a lot but I DO have a sweet tooth.

I also received a sample of this new flavor in the mail. I really enjoyed the first one, but by the second piece it was starting to get a bit too sweet after just a couple of bites. I can see these being good as a quick snack since one is the most I can eat before the sugar overload sets in. It's got more of a creamy filling with blueberry stripes, which is a nice departure from some of the other fillings.