Keeps hair color longer Such a great smell! My hair feels clean not like a bunch of gunk in it. Hair color seems to last a lot longer and stays brighter with the use of product. Doesn't dry out hair.

Smells amazing liked this shampoo very much! Actually, the whole EverPure line is absolutely wonderful. Smells amazing!!

A Must Have For Winter Months For Your Hair The minute I started using this shampoo, I noticed a difference in my hair for the better. Not only did it seem light in my hair. But it also did not take much for it to create a good lather in it. It also washed out very easy and did not leave a film like some others do. That is because it is sulfate free! Which in the past others that are sulfate free have left my hair with a film on it. Thank you L'Oreal for the breakthrough. After using this for a few weeks, I have noticed that I do not need to spray my hair with leave in conditioner as much. I high recommend this if you live in a dry area in the winter time. I would also recommend using the shampoo as well. Both of them together help to keep the moisture and frizz in check. It helps to restore the moisture. Overall I think this is a great shampoo and would recommend everyone trying it.

I liked this shampoo very much! Actually, the whole EverPure line is absolutely wonderful. Even though I do not have color-treated hair, it was still great on my hair. It left my hair feeling soft and smooth -- the qualities I look for in new hair products!

I use the shampoo and conditioner for color treated hair and I have found that my color lasts longer when I use this product. If I run out and have to use regular shampoo, my color doesn't last as long. I love the way it smells too.

Dupe for Aveda My go to shampoo for my color treated hair due to the price being so reasonable. I would almost consider this shampoo to be a dupe for Aveda's Rosemary Mint Shampoo, but the Aveda product has a stronger smell.

Good for the price! Love the smell of all these shampoos. Great for a drug store product.

I just found out about this line about a month ago. I bought the blue collection for curly hair. I love it!!

This shampoo and conditioner is amazing. I've never had a favorite shampoo before and have been 'shopping around' since I started buying my own products. I wont use anything else now. It leaves my hair hydrated and soft, with extra body. I've always had issues with dry, flat hair, but this product changed that. The line has a product for every type of hair. I highly recommend it!

I did get a sample of this before I spent the $$ on a full size. Otherwise, I would have never tried it!

I am so thrilled that Everpure came out. I have extremely dry, damaged thick curly hair. It's been a battle since adolescence and I've spent A LOT of money on hair products and never saw a difference so matter how much they claimed it would do. This is the ONLY product that has noticeably softened my hair...not to mention my split ends have significantly improved. My hair-stylest couldn't believe the difference after only a few months. I love love love this product.

I love this shampoo. I never buy anything without a coupon but this shampoo I would. Its hard finding a shampoo without sulfates that works and this one does. I find my hair doesn't fall out as much as with regular shampoo.

I started coloring my hair just as this hit the market, and picked up two of the sample kits (volume and smooth) which each came with a sample shampoo, conditioner and the uv protectant spray. I ended up using the volume shampoo and the smooth conditioner (the house I live in has horrifically hard water that made it impossible to get a comb through my hair otherwise) It certainly did help my auburn last longer than it had before. I will occasionally use the overnight conditioner, but not frequently because I'm not crazy about the smell. As an added bonus, and another reason I stick to this product, my hair has been far less oily since I started using it!

I have been using the L'Oreal EverPure shampoo and conditioner since they hit the market. I color my very naturally curly hair and find that this product does what it claims: my color stays true between colorings and my curls stay hydrated. It's a terrific bang for the buck, too, because a little of the shampoo goes a long way. The smell of both the conditioner and the shampoo is pleasant!

I was a bit sketchy in buying this product since my past experience with Loreal products have not been the greatest. However, I tried it because it is one of the few sulfate-free shampoos (which I need since I color) available and at a low price. I was pleasantly surprised - it smells great (like an Aveda-type product) and didn't dry out my hair or fade the color... plus the price is low, especially compared to the expensive products I used to buy (i.e. Redken and Joico). I am definitely buying this again.