I recently tried Wrigley's 5 Rain Gum. One of my pet peeves about gum is that the flavor doesnt last. 5 Rain is one of the few I've foudn that lasts for as long as you chew it. It has a bold, strong, but not overpowering flavor that makes for a great taste experience. 5 Rain comes in an attractive black paperboard package w/ emerald green foil wrapped gum that's easy to carry in a purse & prevents the product from being spilled or crushed. I do think that the price for a single pack was a little pricey -about $1.50 for 10 pieces, but I find the multi packs to be a better value at around $2.00 for 3 packs. Since I like gum with a little kick, I cant wait to try the peppermint & cinnamon flavors. Congrats to Wrigley for yet another well made product!