This product is a liitle pricey, compared to other products. Being a natural I look for natural products to coincide with my lifestyle. Researching Sodium Lauryl/ Laureth Sulfate and the risk of using them, I prefer to us products without them and Burt's Bees Shampoo does not contain them. It also offer other chemial free ingredients. Makes the hair feel really tangled, but w/conditioner everything is fine.