I got this product as I was quite excited by the 10 minute time frame. I have two little kids, so being able to do it in the same amount of time as a shower seemed fabulous. The color selection covers all the basic needs. They do not have so many shades available as other brands. I was disappointed as previous reviewers have been in the coverage of grey hairs. It did not fully cover them at all. Instead, I have a washed out look like my color is fading right after I did the dye job. The smell also leaves a lot to be desired. I'll be returning to Garnier Fructisse. All in all, great product for a girl with few or no grey hairs on a time schedule. Not for those with serious grey hair.

I liked the fact that it only took 10 minutes to color my hair, but it seemed the color faded within 2 weeks of coloring back to my natural color. The color I used was drastically different than my natural color so the fading was obvious.