My teeth feel really clean after using this toothpaste.

WOW the results were amazing I swear by this stuff. When I first started to use it, my friends would comment that my teeth were much whiter. They ended up moving over themselves and buying the product. I'll be honest it doesn't taste as nice as some of the other mint toothpastes, but it's worth it for the smile.

it works I have this thing about liking any product with baking soda and I do like this product. My teeth look good and mouth feels good

received a sample --- i love this toothpaste --- feel so clean and fresh after using it! def wish costco sold this

i LOVE this toothpaste! I feel like my teeth are clean and fresh, after using it. it's the only kind i like using.

i use this tooth paste for a couple of monthes and it does make your teeth feel very clean and fresh.

Great tooth paste , it really lives up to the promises

I love the gritty "baking soda" taste. That's probably why I can't use any other toothpaste; my teeth just don't feel as clean. People either love or hate this product. I've been buying it for years. My teeth are already pretty white - I don't know if that's b/c I've always used this product or b/c I don't really drink anything to stain them, but I don't use any other tooth-whitening products other than this toothpaste. I do think that this toothpaste is more abrasive than others on the market (my husband hates it and switches around, so I try others occasionally) but my teeth are sensitive and I haven't had a problem.

This is the product that I use at work and at home. I work in a dental clinic and not only do I love it but so do our patients. The taste is something to get use to the way it makes my teeth feel is great.

I've used this tooth paste for years and still like it. Change now and then but always come back to it.

When I first started using this product, I noticed a different after taste. Not bad, just different. However, it makes my mouth and teeth feel so clean. After a couple weeks, I realized that the different feeling/taste that I noticed, was actually a good thing. I've bought a tube to use when I'm at my boyfriend's place because his toothpaste just doesn't have the same results.

My favorite toothpaste! I have used all of the varieties for years. This is the only one I will actually buy without a coupon if I have too! It leaves my teeth feeling like I just left the dentist after a cleaning.

It is a good toothpaste. Keeps your teeth feeling all day, but doesn't taste as good as I'd like it to.

Received a sample awhile back, and was satisfied with the product. Wasn't the best, though, especially in comparison to the Crest Whitening series.

I only use this toothpaste. True, the taste is a little surprising, but honestly after using it for a week I can't imagine using anything else. Once you get used to it, the baking soda really makes your mouth feel clean. An upside is that my roommate never steals my toothpaste because she thinks it tastes so bad :)