When my husband brought home Dunkin Donuts coffee instead of my regular Folgers, I was a little intrigued. I knew this cost way more than our usual stuff, and I was hoping the taste would follow suit. It did! It is rich and full-bodied and not bitter (we have tried the French Vanilla and the Regular Roast). I can even drink a cup without creamer (which I never do). We now buy this in bulk at Costco (much cheaper) and freeze what we are not using for the week to make it stay fresh. Cup after cup tastes delicious. I don't think we will ever go back to other coffees.