I have been buying and using Crayola crayons my entire life. For my kids the only choice is Crayola. I love the true brightness of the colors and you don't have to press hard when coloring to get them to work like with the cheaper brands. The variety of colors is huge and the different types of crayons offered is always growing. We always have a collection of boxes in our craft supplies so the kids can let their imaginations flow.