The new Aquafresh iso-active gel -whitening is a great product. The toothpaste has a light minty flavor without the medicinal after taste that several of the other brands have. In addition, the gel is not too sweet. The foam did feel as if it was cleaning my gum line deeper, exspecially between my teeth. I definitely have noticed how clean my teeth's surfaces still feel; even after drinking several cups of coffee, eating lunch and dinner. My mouth has felt "dentist fresh" all day! =) I feel that this product is definitely worth buying & recommending to others. I also like not having to worry about losing a tube's lid or ozzing mess that tube lids make.