I have been buying this product for over 5 years. I bought it because of the name, Ghirardelli, but every other time I bought it because it is the best brownie mix I've ever had. At first, I was hesitant to buy it for fear that it was going to be too rich with the "double chocolate" addition of Ghirardelli chocolate chips; pleasantly it is very chocolatey without being sickeningly sweet. If I am baking them to take to an event I have to bake an extra box for my family, all four of us are big fans of this product.