Ever since I got this for Christmas there is not a day that goes by with me wearing eyeshadow without me first applying this. It seriously makes my eyeshadows more vibrant and definitely makes them stay on all day! I was completely amazed when I first began to use it and continue to be amazed! Yes it is a little expensive but I definitely think that it is worth ever penny!

I wish they can change the bottle shape!

I LOVE this stuff!!! It makes my eyeshadow last so long without creasing and my colors are much brighter.

I have used this product three times so far and I'm really impressed with how long the eyeshadow lasts during the day. The only thing I don't like about it is that it's a little hard to wash the primer off with cleanser wipes. I would definitely recommend this product!

I didn't like this product because it really didn't help in keeping my shadow intact. It was pretty drying and after a few days of use, I noticed how dry and flaky it made my eyelids. I will stick to Urban Decay shadows for now.

This product is fantastic and well worth the money. Yes, it is a tad more costly, but so worth it because it works. It allows your eyeshadow to last longer throughout the day and not fade or get ruined with creases. It doesn't take too much product to cover the eyelids, so the bottle will last you a decent amount of time. I love the new wand shape because you get more product out of the bottle that way. I also want to add that although I love the design of the bottle, I can't get as much product out of it as Shadow Insurance. I love it anyways. The one in Sin is gorgeous!

I have used this product for years, its a bit expensive but WORTH IT! I love it to death!!

This product has consistently kept my eye shadow from creasing by the end of the day. Amazing product! Does make it a little difficult to blend, but completely worth it!

I love his primer but not the package I feel this primer gives a pop to my eye shadows and it actually stays on for a very long time with no crease I'm so happy it's worth the money for sure

I have tried other high end primers and they didn't work as well as this one. I work in a cosmetic store and have tried LOTS. I think it was rated #1.

I got the supersize - my next purchase will be the "sin". Don't forget to cut your bottles open because there is still a lot of product inside. Get one of those lipgloss tube (with brush) to put it in!!

The most amazing eye shadow primer I have ever tried I have a large and travel size so i can always have it with me. It is amazing by lasting all day and bringing out deeper colors of the shadows.

I just bought a eye shadow quad at Sephora which came with the primer potion from the urban decay kit & it worked wonderfully. My make up is hard to get off though when using a primer which is good sometimes because if I don't feel like taking off all of my make up I can get up in the morning and put on my foundation and leave my eyes be.

I discovered this product couple of years ago and absolutely love it I have tried many high end eye lid primers since then but I always come back to this one.Recommended it to 5 of my friends and they are hooked on it too.

i was skeptical at first... didnt wanna spend the money on a makeup product that wouldnt even be "seen" but as soon as i caved in and bought it.... i have never looked back... absolutely the best investment in eye makeup!