Despite its popularity and its claim that it is the "#1 choice of hospitals", I will never use this products on my children again. My newborn broke out in a rash head to toe after his first bath with this product. I guess i should have known better...the ingredient list reads like a science experiment! Why would i put something on my son that i cant even begin to pronounce?!? I have also seen in the news lately that the formula sold in the U.S contains formaldehyde along with other cancer causing ingredients. These ingredients have been banned in other countries and Johnson & Johnson's reformulated this product to comply, but continues to sell the unsafe version in the US!!! Now that doesn't sound like company that cares about the safety of your family. I received a bunch of this at my baby shower...unfortunately it all went to the trash.