This stuff is awsome! I am true to the Dawn brand in general as it works well, but this new product is the best yet. The label states that you get the power of overnight soaking and I feel that is an understatement. This will take the nasty of built up food and grease off your dishes in a few minutes time. I also feel like it softens my hands without the slippery effect. This is a must have in your kitchen! I have always put a tablespoon of dawn in my laundry to remove food off the kids clothing and this works great for that as well.