I'm a very picky water drinker. Fiji water has been around for years...they began shipping it to the US in '97. I discovered this water at a training session I was in for a previous job I held. The trainer was drinking a bottle of Fiji Water and I asked him if it was any good, he said it's amazing because it tastes so clean. I found this fascinating and the first chance I had I bought a bottle of it and discovered that it was indeed very clean tasting. I guess you could call me a bit of a water snob because I don't like to drink just any water, I've noticed I can taste the impurities in most of it but not Fiji Water, it's amazing and has a crystal clear, clean taste. It's a little on the more expensive side but for around $10 I can get 6 - 1 Liter bottles of a fabulous water that I love.