I have always had a hard time choosing which foundation I want to use! From the right shade to the right amount of coverage to the price, it's hard, and I've honestly stood in the cosmetics aisle for hours staring at every option. However, I don't think I'll be doing that for awhile! This foundation is great! In a large selection of colors comes this awesome foundation! It's got some serious staying power. When I apply foundation, I put some on my hand to kinda of warm it up, and after I use soap to wash my hands, there's still some on my hand. It blends well with my skin, and it has good coverage. It doesn't have a chemical smell to it either! It smells kinda nice, which is good considering it's all over my face! For those of you who know about MAC Studio Fix Foundation but don't want to pay the 30 something for it, this is a great alternative at a fraction of the cost! I've found it cheapest at Wal*Mart at around $11. I love this foundation, and I'm recommending it to you!