I love this classic mascara. I have used it for over 12 years! I hav tried other, newer, mascara that claims to plump up, make more vivacious, more beautiful lashes. They also clumped my lashes together, and made the itch so bad, I would smear my eyeliner! Maybelline Great Lash Mascara does just as it promised! Volumous, richer, fuller lashes! I won't use anything else! I have told my friends about it, and several of them changed to Maybelline!