I really like this toothpaste. I should have read the label a little more closely when I first got the sample. I was very surprised by the foaming action but now I use less toothpaste and it works great.

I really liked the Aquafresh iso-active WHITENING Toothpaste. It made my mouth feel so refreshed. The foaming action was great. The Aquafresh iso-active WHITENING Toothpaste also kept my mouth fresh for a long time.

I think the product works much better than other toothpastes as far as leaving your mouth feeling clean (and feeling clean for a long time). No concerns about the foam because I only use a little bit of toothpaste anyway. The only negative I have is that the container "leaks" product out the top after I walk away. I have to clean it before every use even though when I put it away, it was clean. I wouldn't give it to children because of the leaking. They already leave the top messy.

I really liked this toothpaste. It really foamed up in my mouth and I felt fresh and clean minutes later. BUT I do not like the pump, it comes out really fast and gets really messy. The metal container leaves rust marks on the sink.

I loved iso-active...it gave me a fresh clean feeling....and the foaming action let me know it was getting in all my nooks and crannies and making them bacteria free.

I loved this toothpaste. My teeth felt clean all day even after eating. I loved the foaming action because I could feel it cleaning in between each tooth and in my gums. I also will be saving money on this product because a little goes a very long way.

I absolutely LOVED this toothpaste and will continue to buy it regardless of cost. The foaming action made me feel like it was actually working and my teeth felt cleaner than when I brushed with my old toothpaste. I also liked the packaging; looks more "adult" as it sits on my bathroom countertop. I have already recommended it to family and friends.

We tried this for the first time yesterday (just got it in the mail) and I liked it. I will definitely just use a little though. I used too much and I had to spit half the foam out because my mouth was so full.

I liked the foaming action, my teeth feel so much cleaner and my mouth seems to stay fresher longer. On the down side, I find the taste to be overbearing and would prefer it to be a little milder.

While I love the concept of this toothpaste it was too strong for me. After only 20 - 30 seconds of brushing it really burned my gums. My husband also experienced the same reaction. If Aquafresh makes this toothpaste in a different flavor I will definatley give it a try. I also agree with above comments about not knowing how much product is left in the container.

Yuck! Taste bad. Foaming action was gross. Seemed like i was brushing with shave cream. I would not buy it. Packaging looks like shave cream.I gaged a little when I used it.

I love this toothpaste. The foaming does take some time to get used to though. The taste is great but not over the top. I love how clean and fresh my breath and mouth feel/taste after brushing. I am telling everyone I know about this.

I wanted to mention that unlike other toothpaste, there is no grittiness left behind nor as a gel is there any film left behind that I have experienced with other gels. This product is truely remarkable. The only con I have found was that there is not a window to view how much is left, so you may be left stranded .

The new Aquafresh iso-active gel -whitening is a great product. The toothpaste has a light minty flavor without the medicinal after taste that several of the other brands have. In addition, the gel is not too sweet. The foam did feel as if it was cleaning my gum line deeper, exspecially between my teeth. I definitely have noticed how clean my teeth's surfaces still feel; even after drinking several cups of coffee, eating lunch and dinner. My mouth has felt "dentist fresh" all day! =) I feel that this product is definitely worth buying & recommending to others. I also like not having to worry about losing a tube's lid or ozzing mess that tube lids make.