Well worth the money I love the way this self tanner looked after drying! It didn't look orange at all, it lasted for about 3 days I think but didn't mind because it looked so natural:) I will be keeping this stocked during summer because I don't get a lot of sun nor do I want to subject myself to harmful UV rays. Excellent self tanner

Very natural look. Make sure to blend well in your elbows and knees.

Natural looking when compared to other self tanners, nice chocolatey brown and not orange. Lasts about a week with a mild scent. Streaking was not a problem with proper exfoliation to heels and elbows.

I am a natural redhead with very very fair skin, translucent really. I bought this from Sephora in a last ditch attempt to avoid a spray tan booth before a wedding. I was shocked by just how much I love St. Tropez! Everyone at the wedding was asking me if I had just gotten back from a vacation. It gave me a natural looking, rich tan. It's as dark as would look natural on me but, if you're looking for a darker tan, you may need to do two treatments. It's expensive but one bottle should last quite a while and it's well worth the money. The color lasts about a week and is basically streak proof. The lotion itself is dark brown so it's easier to get it even. And the lotion doesn't really even need to go on perfectly. As soon as you wash off the lotion any appearance of streakiness pretty much disappears. St. Tropez claims that it doesn't smell but that's not exactly true. However, it does not smell nearly as bad as any other tan product I've used and the smell goes away by your second shower. Anyway, it's definitely work a try for those who want a natural looking tan with out the expense of and airbrush session or the damage of a tanning bed.