Tide is the only brand I will use. Nothing else works as well. My daughter has very sensitive skin so now I use Tide Free but still get the same great result when I wish our clothes.

Love this product! It cleans very well and doesn't irritate my daughters sensitive skin. It's a keeper.

all I can say is it's about time. I've been washing my laundry in cold water for so long now I can't remember when I ever washed with warm or hot. Tide coldwater actually improved the cleaning ability (which I have to admit I was shocked). My boys jeans and dirty shirts are finally coming clean more, and my whites are coming out whiter as well. I love the efficiency of Tide Coldwater.