Not a fan of milk chocolate. It tasted average to me, about in the same league as Hershey.

I am not a fan of milk chocolate so I'm sure that is affecting my rating. I found it to have an artificial taste however, it was creamy in texture.

It was creamy but I like a more intense chocolate taste.

Good but not great.

YUM YUM! Had to fight my son to get just a taste. We both enjoyed it.

I love European chocolate so this was a treat for me, it has a smooth and creamy texture, and if your not careful you will eat it all in one sitting!

Tasty but nothing to write home about.

This stuff is just great. The milk chocolate was a little rich and very sweet, but that just slowed down my consumption...a good thing!

My 15 year old daughter and 12 yearold son and I shared this chocolate while enjoying a movie together. We all loved it. Very creamy and rich...with a natural feeling texture and a good flavor. Doesn't feel or taste processed. Decadent and yummy.

Again I love chocolate. I'm slowly working my way through the bar and relishing each piece. I usually prefer my chocolate with nuts, but this is so smooth and creamy it makes up for lack of nuts.

I've gotten to be a bit of a chocolate geek in the past few years. Buying different % of cacao bars and trying organic ones and such. Which is why I feel a little guilty that I wasn't wowed by Perugina's Milk Chocolate. It was too sweet for my tastes (and I have a dangerous sweet tooth) in spite of it's smooth texture. I guess the word I'm looking for is boring. Darnit. This bar was enjoyable but not mind-blowing. I ate a couple of bits each night over several evenings thinking I might just be crazy or in a mood but no. I liked it but I love my Theo milk chocolate bars so these just cannot compete.

I ove chocoalte and enjoyed the Perugina bar. I liked the richness and creaminess and smoothness of the chocolate. I would have preferred dark chocolate instead or something with almonds in it.

Definitely a high quality, creamy milk chocolate.

Great tasting! Helps to make a great hot chocolate, and even seems like it would work well in baking, but great just as it is as well!!!

Great creamy texture, it's a very smooth chocolate. But I have been spoiled in my life and since my favorite chocolates are Godiva Dark Chocolates, I have a hard time eating any kind of lower grade milk chocolate. It is getting 4 stars though because it actually leaves a really nice lingering flavor on the tongue. It's not one of the waxy milk chocolates that I find some of the much lower grades to be, I can't eat Hershey's Milk chocolate at all for being able to taste the waxy flavor in it. I may have to try what another commenter said and put it in hot chocolate...that sounds like a tasty option!