This product seems to last longer than any other when I dye my hair red, but not when I dye my hair brown! I'm not sure what the difference is, other than perhaps it is the shade of brown I'm using? Either way, this system is easy to use and lasts a long time. It doesn't smell great, but hair dye usually doesn't. I'm a fan because I can get an inexpensive hair coloring at home that will last me around 3 months at a time before it starts to fade. This is my usual go-to.

Covers my hair nicely and evenly.

I love it! It;s the only dye I use. I use Blondismess (spelling?) LB02 and the color is fantastic- shiny, light blonde (but not fake platinum) and a bit of honey. It keeps my natural highlights to! The smell isn't too bad and the conditioner is awesome!

I love all the L'OREAL hair color dye kits that I have tried. I usually get the auburn or dark cherry colors, which are gorgeous. If you have short to medium hair, you get great coverage with just one box.

This product did not work for me. I have light brown to dark blonde hair naturally. I chose the 9 1/2 NB. It turned my hair brassy. I waited 6 weeks and did it again leaving on a little longer for it to process...still had to make an appointment with a hairdresser to fix it. Plus my hair was fried... Terrible decision.

I have been using this product for years.It works well, color lasts long and has quality ingredents.

This is my go to hair dye brand. I've used many hair dyes over the years but once I discovered this one it's been the one I keep going back to. The color stays rich and fresh looking for a long time.

This is my favorite brand of hair color. It gives my hair rich long lasting color. It also seems to have more dye in the bottle compared to other brands. No brassy or orange color.

Love this,seems like the color lasts longer on me, The color is amazing and last well!!

My mom started me on this hair color and we both still use it to this day. Great coverage and I get compliments all the time about my hair color. I use a blonde shade.

Love this,seems like the color lasts longer on my grey, still wish it would last longer lol! Leaves hair soft,but still able to style.

this is the only hair color I use at home. I have dark hair and very resistant Grey roots and this covers it very well. The application is also very simple and it doesn't burn my scalp.

This is the dye that I typically use. It covers the gray pretty well.

I have very resistant grey and Loreal works the best for me. I can trust the color every time I use it. My hair always feel better conditioned after I dye my hair than before it.

This is the first time I've used a L'Oreal hair dye, I typically use Garnier.. L'Oreal's dye wasn't as easy to massage through my hair as other dyes. After I put the dye on, I waited for 30 minutes to wash it out. Their method of rinsing is to apply a little warm water, lather the hair, and then run water through your hair until the water runs dry. I've never had to do this before, but it was quite interesting.. Overall, the dye did not turn out as I had expected, my hair currently looks a little pink. So maybe if you used a color other than the Light Reddish Blonde then you will get a better unpink color.