A must! As fare as instant coffee goes, these are the best! Rich flavor and easy to mix!

Starbucks VIA Ready Brew Coffee Starbucks VIA Ready Brew Coffee Is a new, innovative, and fun way to drink coffee. This is a premium and quality product, and tastes great too

Absolutely Amazing It has a taste that is sweet and smooth! Even if you add sugar or cream you can still taste the flavor of coffee!

This coffee is amazing! Great for traveling or just a single cup!

I love this stuff! I does taste just like it was brewed! The only problem is, it's a little pricey. If you're already paying Starbuck's prices, it's no worse than anything else. The iced Vias are great too.

Perfect for my busy mornings when I NEED coffee, but don't have the time (or patience) for traditionally brewed coffee.

Perfect for people on the go. Not as great as actual pot made coffee but doesn't lack that much on taste. Decently priced and with the different varieties it comes in, is great for any coffee drinker.

I really love Starbuck's coffee and recently have tried these products. I think they are great for individual preferences and variety. With these products, you can choose to make whatever kind you want and others can do the same. The price is right; cheaper then buying a whole bag of one flavor of the Starbucks coffee. I think this is a great addition to the Starbucks family.

These are lifesavers. When I find myself in a situation where I have no access to coffee (GASP!) I can pop one of these in hot water and wah lah! Coffee. Surprisingly good coffee too! especially for instant.

I've had a few of these, they are decent for instant coffee! I still prefer the actual pot of coffee, but this will definitely pass the test when pressed!

Much prefer to brew a fresh pot of coffee or brew an individual cup

very good for an instant brew. Easy to take with me to work to make a cup of coffee.

I like the iced coffee...great for quick mornings out the door!

I cannot remember which flavor I like of these, but there is only one. The others are just a bit off to me. They are much more like a brewed coffee than other instant brands, which I appreciate. I still have trouble paying this much for instant coffee though, especially since you can get straight brewed coffee from a cafe so cheaply.

Taste great for an instant coffee it is really nice to have when traveling and i will buy it for that purpose.