love iT Cosmetics iT Cosmetics is one of my favorite makeup companies!! I absolutely love the mascara!! My lashes look perfect after I use this mascara!! No clumps and they are so full and long!! It's a little pricey but it is so worth the money! This is the only mascara that I buy now!

Good basic mascara. Lengthens a little, volumizes a little, nothing major in either category but nice results all the same. I don't really reach for it anymore as I've found a drugstore mascara I like better for cheaper. But I did end up using about two tubes of the product for everyday wear. A nice reliable mascara.

KILLER lashes every time... I am AMAZED by the lash building ability of Hello Lashes mascara, simply put this mascara is like none other. My first experience with Hello was with a small sample sized tube that I received thru an online Ulta promotion. I had forgotten I even had it then came across it in the bottomless pit of unused/forgotten beauty products, that is my bathroom closet. I was in a panic because I had an important meeting to attend, and had still not received my shipment of new makeup & mascara from an online order, and my current tube was extremely dry and unusable. I was running late and just grabbed the first tube I saw that resembled a mascara, and when I pulled out the brush I was instantly smitten by the little round ball sitting at the tip. So my love affair with Hello Lashes began, with the first sweep across my top lashes because I had never seen such length and volume from just ONE SWEEP from a mascara before then. My whole life I had been purchasing the cheapest drugstore brands, assuming that they were all the same - boy was I ever schooled by IT Cosmetics! There is an ENORMOUS difference in the quality, the depth of color, and the overall effectiveness of the brush design alone. The mascara is TO DIE FOR, and that little ball at the tip is a godsend - it honestly grabs every teeny tiny microscopic lash that you dont even realize exists until the brush locates and defines it, and after just a few coats your lashes are transformed into great big LONG knockouts, that could easily be mistaken for false lashes, 'IT' really IS that great. You cannot and will not be disappointed if you try this mascara ladies. If the full size is a bit out of budget, as it tends to be pricey, you can always score a travel-sized version on the Ulta site for less than half the full-price. But if your a lash girl like me, you'll go back for the full size and swear by IT forever...

I purchased this mascara not expecting to be impressed with it. I was pleasantly surprised. It is very buildable, so no need to prine your lashes. Also, the applicator wand really sold it for me. There is a ball on the end, which makes it really easy to separate your lashes, and best of all, very easy to get those lower lashes without clumping!

Not only is their company fantastic, but so is this mascara!! Applies beautifully, giving separation and even coverage, presenting longer, fuller lashes. Clinically proven to increase lash volume and length. it Cosmetics are cruelty free, no animal testing and paraben free, how can you not beat an exclllent mascara from such a great company?