Do you think your taste buds could distinguish between a $10 bottle of wine and a $100 bottle of wine? Which do you think you would enjoy most? California researchers are probably willing to bet you would go for the higher priced wine no matter what.
I think it's not surprizing that people derived more pleasure when they thought they were drinking expensive wine! It just shows how perceptions can impact your real judgement.
Guess you can figure they're banking on this information!!
I think that's a great idea, Bruski! I know a lot of people who spend way too much money on "the good stuff" when they can't afford it - either wanting to impress or thinking that it must taste better. Most of these people don't know much about wine, just follow the lure of the advertising.
As for me, I lean toward the "cheaper stuff" which is often quite nice to drink. I will buy higher priced wines that I know for sure are of a good quality and that others have tasted and enjoyed. Recommendations from family and friends is a good thing!
I've always wanted to have a wine party where, each friend brings over a bottle of wine kept in a brown paper bag. You have each person sample the "mystery" wines and then rate them on individual cards. The fun comes when you unveil the bags to see which wines, the higher or the lower priced, were chosen as favorites!
That's great!!!