Dove Ads Spotlight Beauty After Fifty

I agree, these woman do seem less naked than the victoria secret models. I would rather my children see these ads than the victoria secret ads. Kudos to Dove.

I like the ad. I think it makes younger people want to look more like these people, instead of extremely thin, perfect-looking models. It is not done in a sexual way, but simply showing what real women look like.

I love the commercials that show older women. It shows the beauty after all these years. I hate to see the skinny young models. Most men thinks it is great, but I think it sends the wrong message to young girls that is what we should look like...I have seen some beautiful older women out there that look healthy after marriage and giving birth and holding down a full time job....I like to see more consumers follow how the DOVE'S message....I love the DOVE'S products. Thank You DOVE

These commercials are great. There is nothing wrong with looking at an older woman. This is the real us, take it or leave it! The ads are tasteful. I'm sure the ones that are offended are young, skinny, tight skinned women, but only time will tell for them also.......

I DONT SEE WHATS WRONG WITH THIS COMMERCIAL I THINK IT IS MORE AFFENDING WATCHING SOME SKINNY MODEL WHO STARVES HERSELF TO BE SKINNY ON TV THEN SEEING WOMEN THAT LOOK LIKE MY MOM MY AUNTY OR GRANDMOTHER. THEY ARE REAL PEOPLE AND AT LEAST I WOULDNT HAVE TO EXPLAIN TO MY DAUGHTER WHY SHE IS NOT SKINNY AS A RALE AND THAT HAVING CURVES IS A GOOD THING.

I love the ads. They inspire me to take care of myself now.

I loved it. It was reality,we need more of that in this world,it's not all about the PLASTIC unreal fakeness.It was beautiful. You Go Girls!

I'm all for "pro age". I think the ads are tastefully done and it's about time someone started to gear advertising toward the "real" women. You go girls!

Marketing has done it's job very well, but the products are all excellent (from hair care to skin care) and that's what counts in the long run!

the whole idea of the nudity was just to get everybody talking. good, bad or indifferent. their product has been mentioned how many times now? so regardless of whether you agree or not with the reasoning behind it, marketing has done its job (and very well)

The models in the commercial are thin, yes, but the ones in their print ads aren't. Why the difference? Because yet again, in the media's mind, do they have to present the idea that 'thin is the way to be.' to the buying public through the mass=marketing, far-reaching source, as television is? I give Dove thumbs up for this campaign and think its cool-but they need to keep the compaign consistant along all media outlets or it will loose its impact.

the models are thin, except for the arfo american m,odel who society will except being rounder!! So while this ad is pro aging it still is perpetuating stereo type of women. how about a chunky white or asian lady?

I like the fact that they are using regular models instead of the skinny, unreal types. But, I think they need to have clothes on. These magazines are not the ones that I can leave out on my coffee table now and keep my standards.

Dove's approach is on track and inspiring. With many of us baby boomers moving into and beyond our 50s -- we feel young and vibrant and beautiful.

Dove is a good product and their commercials and ads in magazines are awesome