Survey Results: Grocery Shopping Summer Survey
If you're like us, sometime multiple trips to the grocery store are required in any given week! We were interested in better understanding how you, our members, shop for groceries so we created a Grocery Shopping survey to find out!
The survey was fielded from July 26- August 10, 2025 and here is what you had to say.
Topline Insights:
- Taste, Quality of Product, and Price are the top factors driving brand loyalty.
- Browsing the shelf for prices/special discounts has the greatest influence on purchase decisions when shopping in-store.
- Product Availability and Price are the biggest factors that drive shoppers to purchase another brand.
- Store brand purchases are favored over name brands now vs. the past six months, while name brand purchases were favored over store brands one year ago.
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alzak1 | Hillsdale, MILove to try new things
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HappyChristian | ELIZABETHTON, TNIt does not surprise me because of the high prices.
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KellieL | Ooltewah, TNI have been purchasing less and less due to higher prices.
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Jen6980 | CAMP CREEK, WVSome store brands actually taste better & are a better quality than the name brands ,I live so far away from the grocery store I try to stock up when I do go but I always forget something or run out , unfortunately. My money just doesn't spread that far anymore.
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Jellybean0423 | NORFOLK, VAUndue
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funnyvalentine | NORTH HALEDON, NJI'm fine with store brands and generics for some things, but there are some non-negotiables (Philly cream cheese for example). I search for sales and stock up on the sales items; I'll be flexible with menus based on what's on sale.
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didama | MAPLEWOOD, NJI am definitely not one of the 15% who knows exactly what she is buying when she goes to the grocery store! My impulse purchase are super high!
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