Whether you're shopping for electronics, cosmetics, clothing, or something else, more and more women are turning to product reviews to help in their purchasing decisions. Some are looking up reviews before heading to the store, while others are looking up reviews while already in the store!
We recently conducted a survey where we asked you, our members, to share your thoughts on product reviews and how they influence your purchases.
Check out some of the results below. Do you agree... or not? Tell us and enter for the chance to win a $25 Visa gift card!
As always, thanks for sharing your thoughts with us!
Product Review Survey Results Giveaway
*One lucky constestant will be chosen at random to receive a $25 Visa gift card. Giveaway is open through July 28, 2019 to U.S. residents at least 18 years of age. Entrants must be a member of SheSpeaks. If you are not a member, click here to join. Winner will be notified by email.
Update: Thanks to all who entered! Congrats to our winner, SheSpeaks member vickimarie2002.
I totally agree!
92% seems like a large percentage of people for someone you do not know.
I agree. I look at reviews before I purchase a lot of things. Yesterday I looked at reviews online in a store for a big purchase for my dad.
reading product reviews always helps.
I agree reviews are the best way
I agree with most except for the 92% saying women trust other's reviewers even thought not know them. I believe that should be about 75% , Neilson or not..
I agree with all of these. However, I use my own judgement as to whether or not the reviews are fake
It's interesting how people seem to do more research on toys and food than cars.
I agree with checking product reviews. Real people are more likely to be honest about a products' flaws than a manufacturer will be.
I read them, but you can usually tell when there's exaggeration or insincere comments, so I take them with a grain of salt.
Seems pretty spot on. Only thing is "where" are they getting the reviews... some sites are much more reliable (like SheSpeaks) than others.
I agree but I like to judge for myself before I buy.
I agree with all of these. I am more inclined to purchase an item if I've seen it advertised on a blogger's website with real-life photos. Also, I am a true sucker for Facebook ads advertising a super sale, free shipping or coupon code. I have bought several things that way.
I agree with these results as a consumer it helps me choose a product more thoughtfully.
I'm constantly looking at reviews and opinions of others online about a particular product prior to buying it. I don't necessarily do it while shopping in store, but always online as I have more time to browse.