Lean Cuisine's #ItAll Campaign Controversy. Tell Us What You Think to Win a $25 Amazon Gift Card!

    by   SheSpeaksTeam   

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May 30, 2018
232

The frozen food company, Lean Cuisine, recently conducted an experiment to see how women make life decisions. The "#ItAll" campaign found that women make different choices when they are alone versus with supportive friends.

Though Lean Cuisine tried to show that they are supportive of women, the campaign, along with the video they released about it, has caused some serious backlash on social media.

What do you think? Watch the video, read some of the reactions, and then tell us your opinion below. One commenter will be chosen to win a $25 Amazon gift card.

As TODAY reports, many of the negative comments center on the fact that #ItAll is coming from what most view as a diet company:

Others are upset that only women were include in this experiment:

However, not everyone is unhappy. Supporters of the campaign appreciate that Lean Cuisine is opening a dialogue about the pressures women face to have #ItAll:

What do you think about the Lean Cuisine #ItAll experiment?

Do you like it? Or do you think it's misguided? Should men have been included? Tell us below! One commenter will be chosen to win a $25 Amazon gift card.

 

*One lucky commenter will be chosen at random to receive the $25 Amazon gift card. Giveaway is open through June 17th, 2018 to U.S. residents at least 18 years of age. Entrants must be a member of SheSpeaks. If you are not a member, click here to join. Winner will be notified by email.

Update: Thanks to all who commented. Congrats to the winner, SheSpeaks member Servangirl!

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by gloriarr | AUDUBON, PA
Jun 02, 2018

I think this campaign is a waste of money, time and effort.

by SLLYON | MORGANTON, NC
Jun 02, 2018

I think it's very cool and people shouldn't be so quick to criticize EVERYTHING! So what if it's an experiment conducted by a weight management program, they came up with the idea. They wanted to see how WOMEN would respond, so duh... no men included. If the public wants to know how it would result with men included then feel free to conduct one with men.

by rge-rge | Piscataway, NJ
Jun 02, 2018

yes please include men...

by JPAL7573 | NASHVILLE, TN
Jun 02, 2018

i do feel like they should have included males. especially in a society where we want to be treated fair. but i mean they did get people talking so i guess thats a good thing.

by raqhernz | La Puente, CA
Jun 01, 2018

I liked the experiment and I do think that the inclusion of men would be more fair. I agree that having a strong support group helps you to make important decisions because you know you have the support of others. The brand wasn't mentioned in the video of the experiment until the end so I wouldn't have thought it was an advertisement for this company. This video made me feel uplifted because the women were helping each other. They explained their personal outlooks and what they wanted which brought mixed emotions to themselves and others.

by stef42678 | LAS VEGAS, NV
Jun 01, 2018

I like the message of having it all and just focusing on the positive.

by tweetibird | TACOMA, WA
Jun 01, 2018

I didn't mind the social experiment. Sometimes we as women do need a reminder to slow down and embrace what we do have instead of beating ourselves up for what we have yet to achieve.

by reakilgore | KITTANNING, PA
Jun 01, 2018

I found it boring. Sorry, I have to be honest. My experience has been to leave my plans up to God. You want to make him laugh, then tell him about your plans. I had big dreams too. I went to college, yet work part time now in a field that has nothing to do with my education. I love the job, but get paid less than kids in other states who are starting out as burger assemblers. I didn't plan for my boyfriends or fiance to dump me for the next "better" thing, but now have a devoted husband who is a great Dad. I didn't think I'd be driving a car older than my teen child, and be happy it runs, even though it has rust hole, and mismatched paint. I can't even afford Lean Cuisine although I covet it too. Let the message be these wise words, "It's not about getting what you want...It's about being happy with what you've got."

by alluringbrat | BRISTOL, CT
Jun 01, 2018

I think its their right, but companies should care more about selling quality products!

by kkaplan | Beach Park, IL
Jun 01, 2018

The challenge was to women and about women's views, so I think it's fine.

by bsf4016 | Memphis, TN
Jun 01, 2018

Advertising is lost on me, lol. I don't have a problem with it.

by skittles4203 | GLENDALE, AZ
Jun 01, 2018

I liked it but I do think that men should have been included but it isn't going to take away for the intended message. We can have #ItAll regardless of gender! People need to stop giving into the media hype about body perceptions and be happy with who they are, changing themselves for them and no one else!

by Escada96 | florence, AZ
Jun 01, 2018

I think it's interesting, not sure if I like it yet or not tho.

by lisabrown | Camino, CA
Jun 01, 2018

Men should be included, afer all, they are an existential part of life and decision making. The film says women help women make truer choices. Not sure about that with the out of control feminism that is about.

by aneube | BARRINGTON, RI
Jun 01, 2018

it's an uphill battle for women, more so than men, and sadly lean cuisine is marketed to women. certainly a conversation starter!

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