Lean Cuisine's #ItAll Campaign Controversy. Tell Us What You Think to Win a $25 Amazon Gift Card!

SheSpeaksTeam By SheSpeaksTeam 05.30.18
Lean Cuisine's #ItAll Campaign Controversy. Tell Us What You Think to Win a $25 Amazon Gift Card!

The frozen food company, Lean Cuisine, recently conducted an experiment to see how women make life decisions. The "#ItAll" campaign found that women make different choices when they are alone versus with supportive friends.

Though Lean Cuisine tried to show that they are supportive of women, the campaign, along with the video they released about it, has caused some serious backlash on social media.

What do you think? Watch the video, read some of the reactions, and then tell us your opinion below. One commenter will be chosen to win a $25 Amazon gift card.

As TODAY reports, many of the negative comments center on the fact that #ItAll is coming from what most view as a diet company:

Others are upset that only women were include in this experiment:

However, not everyone is unhappy. Supporters of the campaign appreciate that Lean Cuisine is opening a dialogue about the pressures women face to have #ItAll:

What do you think about the Lean Cuisine #ItAll experiment?

Do you like it? Or do you think it's misguided? Should men have been included? Tell us below! One commenter will be chosen to win a $25 Amazon gift card.


*One lucky commenter will be chosen at random to receive the $25 Amazon gift card. Giveaway is open through June 17th, 2018 to U.S. residents at least 18 years of age. Entrants must be a member of SheSpeaks. If you are not a member, click here to join. Winner will be notified by email.

Update: Thanks to all who commented. Congrats to the winner, SheSpeaks member Servangirl!

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  • ooster1 By ooster1

    I think it is misguided when it comes from a company that specializes in prepared foods. I feel having it all is prepping fresh foods for yourself and your family if you have one. Also having it all is living the life you really want to live not the one you are forced to live because of the need to make money to survive. I would have it all if I could win that lottery as having money would allow me to live how I want to.

  • hodapn31 By hodapn31

    I feel that everyone should be included with this

  • germgina By germgina

    I appreciate Lean Cuisine's experiment. It is a sad fact that in our society women struggle a lot more with "work/life balance" or "having it all." That's not Lean Cuisine's doing. I think Lean Cuisine is doing something valuable by examining what women want and bringing to light a lot of important insights.

  • OoOoCaSsiEoOoO By OoOoCaSsiEoOoO

    I definitely think not only women but men should of been included in this study. I also think that who you surround yourself with influences your decisions, that?s why you should always surround yourself with positive influences.

  • illyjns By illyjns

    It is good to have conversation, men should be included too

  • dreas07 By dreas07

    I don't know, it seems like a lot of drama just to show that people are influenced by their friends. I'm not surprised that it's aimed at women. Women are Lean Cuisine's main target market.

  • KarenBlasier By KarenBlasier

    To me #ItAll means that I am in a comfortable place financially and physically. Feeling strong and able to positively influence others in my life.

  • SaabStory By SaabStory

    Not a fan of the whole concept of a company trying to act like they care about anything but their bottom line. Very transparent to me.

  • warrent23 By warrent23

    I dont feel its misguided i think having all women in it has a purpose to it.I liked it

  • crodetsky By crodetsky

    No, It was good with just women.

  • sweetnsalty By sweetnsalty

    I think it's a great start but including men would have been more interesting as well.

  • SweetKimberly01 By SweetKimberly01

    I like the concept. Some of the comments are funny because why does one person's version of having #ItAll have to be te same as the next person. I personally don't see the pressure. We are our own individual beings. #ItAll doesn't mean u have to fit society's agenda. Make it yours. So men weren't included :-/ There will always be someone unhappy with something someone does. Can't make everyone happy.

  • ilikesamin By ilikesamin

    Ehhhhh, it's advertising. They have to make you feel guilty and then convince you that their product is the only one that can solve the problem

  • 4barnes By 4barnes

    I don't quite understand why Lean Cuisine sponsored this 'experiment.' Based on what I saw/heard in the video, I found the whole thing rather ridiculous.

  • tsmith4 By tsmith4

    I get it but also am a little frustrated by it. Why is so much pressure put on women to be so thin but not on men?

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