The struggling fast-food giant's sales have fallen recently and their new CEO, Steve Easterbrook, unveiled a turnaround plan on Monday morning. And he did not mince words when discussing the company's problems.
Recognizing that recent performance was "poor" and that "the numbers don't lie" - some of the challenges he faces are:
But what Easterbrook really wants to change is the quality of the food and the stale brand image. He stressed that they need to innovate more. What do you think?
WHAT CHANGES WOULD HELP McDONALD'S?*
Tell us your thoughts and suggestions about their menu or brand image in the comments below
and you will be automatically entered to randomly win a $25 McDonald's Gift Card.
*This giveaway is open now through May 16th to USA residents over 18 years of age. No purchase necessary.