SHESPEAKS Your Power to Influence

Women Want More Tech Toys

SS Member Image By drodriguez 01.12.10
Women Want More Tech Toys
Share Tweet

The world of technology has come a long way in just the past few years to recognize women as one of their leading consumers.  We are now seeing all sorts of gadgets, from cell phones to MP3 players, that are geared toward women and their busy lifestyles.  With women making most purchasing decisions in households it is no wonder that tech companies are finally catering to us. 

ABC News reports about a recent survey put out by the market research firm, NPD Group, which estimates that women account for 40 percent of consumer electronic spending.  It's not surprising that this information may come as a shock to people in the tech industry when for many years we have been faced with the stereotype that men prefer to receive electronic gadgets or "toys" for gifts and women want things like jewelry and clothing. 

Men and women may want some of the same products, but researchers are saying that they want them for different reasons.  Executive editor at the tech site CNET, Lindsey Turremtine, reports to ABC News about what women want when they shop for the latest gadgets.  Turrentine says, "Though I hate to generalize, women will often think about the way that a product fits in to their larger life, so is that something my kids would like, is that something that will help me with my friendships or with my family and how would that fit into the larger picture." 

Turrentine goes on to compare the way men look at products differently, "I like that, I want that, I'm going to play with that."  She also observes that men tend to enjoy products that have to be assembled or take a while to figure out whereas women want a no-hassle product that will work correctly right out of the box.  

What do you think about the way men and women appreciate and shop for tech products?  Do you think there's a difference?

What kinds of things do you look for when you purchase the latest gadgets?

Make a Comment

Comment  *
  • summitqwestcomp By summitqwestcomp

    I look for things that will help me with something else in my life. I am careful on how I spend my money on electronics because they are always changing and coming out with new things.

  • csternberg By csternberg

    Easily transportable is key for me as well as price. Sleek looks and easy to operate are other things I look for in new gadgets. Bottom line: Is the item a good value, is it going to make a difference in my life, make it easier and more fun? Yes? Then I'll go for it.

  • pjclayton57 By pjclayton57

    I personally look for things that are pleasing to the eye, multi-functioning, and easily transportable. The less things that I have to have, the better; so the ones that I have need to look good and work well! It seems to me that men just want things that are powerful, work fast and it doesn't really matter what it looks like!

More stories like this